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There are only a few exceptions where other search providers dominate local markets. Are there other PPC networks? But most of them do not have a large clean source of traffic. Most web users probably have not.

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In fact, here is a graph of search share in the United States from HitWise from a decade ago:. Notice how Google syndicates ads to Ask. In the decade since the above image was created, search query volume has only become more consolidated, which is why:. While the second and third tier search players have fallen off, most new general purpose web search engines which have been launched like DuckDuckGo syndicate ads from either Google or Microsoft.

Previously Yahoo! However, when Yahoo! In the past Bing highlighted their relative click volume within the Yahoo!


Bing network, but they stopped sharing that data a couple years ago. While Bing does not share the data directly, a performance marketing firm named Merkle puts out a quarterly internet marketing report which has highlighted. It is worth mentioning mobile clicks are valued much lower than desktop clicks due to a higher incidence of accidental clicks and how much harder it is to perform many forms of conversion on a mobile device than on a tablet or desktop computer.

Google tried to prop up mobile click prices by rolling out "Enhanced Campaigns," but ultimately they failed to drive mobile click prices higher for years. Here's a recording of a beligerent AdWords "support" person who was angry at a "stupid" advertiser for upgrading to Enhanced campaigns early without talking to his Google Account Manager. A category-leading company like Amazon. It is also worth mentioning the search ad networks also have display ad features which allow remarketing on their networks. While clicks on social platforms and mobile devices often tend to have a somewhat limited value, one of the highest intent traffic streams outside of search engines is on Amazon.

In fact, even Eric Schmidt stated Amazon is Google's biggest competitor :. Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge. Join our training program today and get the Google rankings, search traffic, growth, and profits you deserve!

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